After the oil, the number of bottles of which was limited at the checkout, it’s the turn of the mustard! Indeed, you have probably noticed that this product is disappearing more and more from the supermarket shelves. The reason is because of a fairly severe drought in Canadian territory, which is the leading exporter of mustard seeds. Indeed, since the conflict between Ukraine and Russia, mustard production in France has come to a halt. Thus, the price of this condiment skyrocketed in April.
“The French suffer inflation in their purchases, at the pump, in food… And it is particularly difficult for the most disadvantaged! I pledge to bring inflation down to 2% by 2024”
— C to you (@cavousf5) May 11, 2022
Supermarket: mustard is no longer likely to get in the nose of the French!
Will mustard become the new yellow gold? For a few weeks at the supermarket, sunflower oil was scarce. Now it’s the mustard’s turn. What will be the next product? The French are not reassured for the future, that’s for sure. In addition, this condiment is very popular with the French. Obviously, they are going to have to change their eating habits…” I estimate that the drop in supply over the last months of February and March has been around at least 25 to 30% and this will increase “, explained last April Michel Liardet, the president of L’Européenne de condiments for our colleagues in The Journal of Saône et Loire.
As inflation continues to climb, more and more consumers are looking for discounts
They are even 60% to choose the stores according to the commercial offers offeredhttps://t.co/mw1ooMorul
– The Parisian (@le_Parisian) May 12, 2022
But, then, what is the origin of this shortage of mustard? This is due to a drought that broke records during the summer period of 2021 in Canada. For information, this large territory exports 80% of its mustard seeds to France. According to the Canadian Ministry of Agriculture, production has fallen by 28% for the period 2021-2022. A substantial drop. In addition to this climate problem, the war in Ukraine does nothing to help matters. Indeed, Ukrainians and Russians also export the precious mustard seeds. But, given that the French government is trying to impose economic sanctions on Russia, this complicates things even further.
René, director of a supermarket, deplores the distrust of customers in the face of confinement:
“People come 10 times a day to get a packet of cake, a jar of mustard. I tell them ‘stay at home’, but I get called names. I’m outraged”#BourdinDirect pic.twitter.com/UK8F2USmaG
— RMC (@RMCInfo) March 23, 2020
A crisis in the production of mustard seeds in France
But that’s not all ! French production, which was halted and relaunched in France in the 1990s, also has a major problem. Certain insects destroy mustard seed crops. ” From 12,000 tons in 2016 we have gone to 4,000 tons in 2021. It’s simple, we can no longer manage pests “, Informed Fabrice Genin, the president of the Association of producers of mustard seeds of Burgundy (APGMB), to the journalists of the magazine Release end of 2021. So, inevitably, with all its cumulative problems, customers are not likely to find jars of mustard in the supermarket.
A 9% increase in supermarket prices
In addition to encountering problems with seed supply and insects, packaging also poses problems. Indeed, the glass and the metal used to manufacture the packaging have undergone a large increase in their price. The increase in material has a consequence for customers. The price of a pot of mustard exploded by 9% last April, according to a study Iris for the specialist magazine LSA. Thus, the condiment joins the list, already sufficiently important, of the five products in the food sector which are the most inflationary for the French. Namely, pasta which saw prices increase by 15%, frozen meats had an increase of 11%, flours increased by 10%, and finally oils around 10%. How far will the price increase continue?
1 disguised food shortage?
No more mustard, sunflower oil, peanuts, rapeseed on the supermarket shelves Intermarché, Aldi, Lidl, Leclerc, Carrefour for the majority of them, but there would be some in store reserves!! !
We take ns pr idiots!!!!
— OMEGA HANDICAP/ SECURITY THINK TANK EUROPE 🇪🇺♿♦️ (@OhsttEurope) April 22, 2022