Can Burger King win its bet with its returnable packaging?

As companies seek to put in place strategies to reduce their carbon footprints, the principle of the deposit could regain the hair of the beast. Burger King will test it in England.

The deposit system, well known in the United States, is a little less practiced in France. It could however become one of the solutions to reduce waste and in doing so, limit greenhouse gas emissions. The idea could particularly appeal to fast food chains where single-use packaging is still used.

Don’t forget to return the packaging!

Burger King will experiment with the principle of deposit in England. Two partner restaurants, based in Ipswich and Newmarket, will test deposit packaging. The customer will pay 1 pound (about 1.20 euros) for a reusable transport box or cup.

Once the meal is over, the consumer can put the accessory back in a special tray, not without having scanned the bar code on the box. The amount paid will then be refunded.

In the meantime, the customer can keep the packaging, but if he forgets to return it, he will have lost the deposit. On the restaurant side, the returnable packaging will be cleaned with a state-of-the-art system, then put back in the loop to be used again to transport a burger or soda. Of course, if the packaging is too degraded, it will simply be withdrawn from sale.

This initiative, which began this week, will continue until the beginning of September. Ten Burger King products will be able to be transported in these sustainable packaging, including the Whopper. For the occasion, the brand has agreed with Loop, a specialist in lockers, which already works with Tesco and Coca-Cola. Special bins are installed outside the restaurants as well as at other storage points.

The deposit is not the only way to reduce waste. As early as 2019, McDonald’s was testing “zero plastic”, with cardboard straws, disposable wooden cutlery or even wafers to transport sauces.

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