Bob Chapek, Disney’s chief executive, said in November 2021 that he was putting in place the necessary measures to allow the company to combine its physical and digital assets in the virtual realm.
This strategy continues with the desire to recruit a lawyer specializing in the blockchain sector, NFTs and Web3.
Disney declares its intention to move towards Web3 and the blockchain universe
The chief executive also said on last year’s quarterly earnings conference call that the company has always been at the forefront of adopting emerging technologies to improve its entertainment offering.
Note that Disney and its leaders seem motivated by the idea that the world of tech and entertainment companies are gradually reorienting their strategy, which until now was focused on augmented virtual reality, towards what we henceforth refers to as the metaverse.
This reorientation of Disney towards the world of Web3 is more and more obvious, and it can be seen with the recent job offer published by the entertainment giant.
Indeed, Disney is currently seeking an attorney to oversee transactions that involve non-fungible tokens, blockchain technologies, decentralized finance (DeFi), and metaverses.
The main responsibilities of this lawyer will be to ensure that the company’s Web3-related projects are not in violation of United States regulations.
Regarding this, Polygon co-founder Sandeep Nailwal said via a post on Twitter:
“This is a signal of massive industry adoption. »
However, volunteers will be advised that candidates likely to be selected by Disney for this position are those with five to eight years of experience under their belt, particularly in the management of complex transactions.
In addition, it is necessary for the lawyer in question to come from a large multinational firm whose corporate law practice meets international standards.
At the same time, Disney has suggested the creation within a few years of a virtual park in the metaverse. Back in 2020, the year in which the company’s former vice-president and chief digital officer, Tilak Mandadi, made a post on Linkedin about it. In the latter, he describes a place where the physical and digital worlds converge thanks to smartphones and virtual reality headsets.
At the time, this proposal did not appear as anything more than a simple outline. Nevertheless, on December 28, a patent received by Disney from the US Patent and Trademark Office confirms this desire to create a virtual world simulator in a real place.
Later in 2021, Chief Executive Bob Chapek revealed that the company was looking to dive into the metaverse by merging its data from the physical world with the digital world.
With all these elements, it is easy to understand that Disney’s desire to join the Web3 universe is serious and calculated. To see now if the strategy of the entertainment giant will bear fruit at a time when the crypto market has been falling for several months.