FOOD – My first drink. My second is eaten. And my everything is from Thailand. I named the Mogu Mogu. Composed of water, fruit juice and nata de coco, i.e. cubes of coconut juice jelly, this beverage is THE drink of the moment, as you can see in the video above.
Produced by the Thai giant Sappè and marketed for the first time in 2001 in this Southeast Asian country, this drink was confined to Asian grocery stores. If it is gaining in popularity today, it is because it is now on the shelves of mainstream stores.
There are several reasons for the success of the Mogu Mogu. One of the attractions of the Mogu Mogu is the nata de coco which leads to drinking and chewing at the same time. Moreover, the drink takes its name from a Japanese verb which means “to chew”. Sold between €1 and €2, these small bottles appeal with their low price and their many flavors: strawberry, watermelon, pineapple, lychee, melon…
But although fun and original, this drink is still high in sugar, calories and additives. According to Yuka, the application which notably allows the nutritional quality of foods to be assessed, the Mogu Mogu has 9 additives categorized as “to be avoided”. It must therefore be consumed, like sodas, in moderation.